THE BORN IN BROOKLYN STORY

Brooklyn

Their common story has been one of struggle and success. To better their lives, they’ve had to envision their dreams and hustle to see them through. It’s required gumption and guts … a boldness that’s New York in nature, but can be embodied by anyone anywhere, if they want something badly enough. Inspired by dreamers, individual personality and cultural diversity, Born in Brooklyn establishes a way of life and a state of mind that will move you.

We create next-level quality eyewear for go-getters everywhere, inspired by the vibrancy and diversity of old-school Brooklyn. We aspire to help our customers see their futures clearer and brighter and pursue their passions in ultimate style and comfort.

That’s the story of Born in Brooklyn eyewear and of dreamers turned doers everywhere. That’s what it means to us to be Born In Brooklyn.

Quality

We hold ourselves to the highest standards and create superior quality frames using the best materials and processes possible.

Diligent Craftsmanship

Handcrafted in Japan, we care deeply about details and work tirelessly to ensure accuracy and precision with every frame we handcraft. Artisans with more than 5 decades of experience use over 200 old-school steps to handcraft each and every frame.

Strength

We believe premium products should be built to last, so we use industrial 7-barrel, custom-designed hinges and a painstaking process to handcraft sturdy and stylish frames.

Comfort

How someone feels when they’re wearing our frames matters greatly to us. Our acetate has been beveled and hand-sculpted, so the frames feel balanced on the face without putting pressure on the nose or temple area.